The Market

The takeout industry :

The takeout industry is the most dynamic sector of the French economy.
8 Billion €
Continuous growth for the past 15 years
FAST FOOD INDUSTRY TOTAL EARNINGS 23.5 Billion € in sales
(source : Rungisinternational.com – “Snacking, takeout service and the fast food industry: the latest in food trends”)

The Fast Food Industry: a market in full bloom

Consumer behavior has evolved considerably in recent years, and this has led to significant changes in the food service industry.

The food service industry can be divided into three segments :
fast food,
traditional restaurants,
institutional food service.

The fast food industry is at the top with 63% of the market, well ahead of traditional restaurants with a 25% share. Industrial food service comes in last with just 12% of the market (source: l’hotellerie .com).

Time devoted to meals in 2009 :
17 min for breakfast
33 min for lunch
38 min for dinner

With the decrease in time devoted to lunch and the drop in the average restaurant receipt (close to 20% in the last 20 years), the food service industry has emerged as the big winner.

Consumers now expect a fast, convenient, practical and economic meal with no sacrifice in taste, esthetics and originality.

To top it all off, product quality and balanced nutrition are increasingly sought after by ever-demanding customers.